ASG is delighted to announce the appointment of Georgina Keogh as our new Head of Commercial Growth & Operations.
Georgina brings more than 20 years of international aviation, customer success and commercial experience to the business, having held senior client-facing and operational roles with organisations including CAE Parc Aviation, Lufthansa Technik and, most recently, Retail inMotion, where she led customer success activities across European markets.
Throughout her career, Georgina has built extensive experience in aviation operations, airline support, customer engagement, commercial relationship management and business development. Her background combines strong operational understanding with a highly customer-focused and commercially driven approach — qualities that align strongly with ASG’s continued growth ambitions.
In her new role, Georgina will support the next phase of ASG’s development, with responsibility across commercial growth, student recruitment, admissions, customer engagement, CRM and marketing systems, social media strategy, exhibitions, partnerships and operational coordination.
ASG has experienced significant growth over the past decade across ATPL Theory training, airline and corporate partnerships, governmental and defence aviation projects, and international training services. With a scalable product, strong systems and an exceptional team already in place, Georgina’s appointment represents an exciting next step in continuing to expand the business and enhance the experience we provide to our students and partners.
Commenting on the appointment, ASG Founder Diarmuid O’Riordan said:
“We are very excited to welcome Georgina to ASG. Her aviation background, customer success experience and commercial mindset make her an excellent fit for the business and for the direction we are heading. What stood out immediately was her energy, professionalism and genuine enthusiasm for both aviation and the opportunity ahead. Georgina will play a key role in helping us continue to grow while maintaining the high standards and responsiveness that ASG is known for.”
Everyone at ASG would like to warmly welcome Georgina to the team and we look forward to the exciting journey ahead.
For more information about ASG and our training services, visit www.asg.ie.
